Friday, June 17, 2011

FA Cup: King of Beers v Health Fears

Eating horse meat, buying Celine Dion albums, considering Sharon Stone to be a great actress: they do things differently in France and sometimes not just to be contrary. Take the sponsorship of sport, for example.

In the UK, we are quite happy for a whisky to sponsor a Formula One team, a brewery to back our premier racing event and now "the great American lager" to accompany our most famous football competition.

This could never happen across the Channel.

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