The numbers were startling, and to network executives, thrilling. Nearly twice as many people watched the Spanish-language broadcast of the Gold Cup final on June 24 between the U.S. and Mexico than saw the last deciding Stanley Cup match.
Small wonder, then, that Major League Soccer has long coveted and tried to find a way to tap the Hispanic soccer audience at the club level. The truth is, many Latino viewers are enthusiastically loyal not only to national squads, but to their preferred club teams.
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