Reading Phil McNulty's blog after the Arsenal-Barcelona game, I was struck by the number of people who went out of their way to criticise the performance of Lionel Messi.
It is indicative of the enormous pressure the young Argentine will be under in the World Cup - the same pressure that broke his friend and former Barca team-mate Ronaldinho four years ago.
People are expecting circus tricks and something special in every game. It is the dilemma of the big name star in today's football.
The overkill of the marketing industry means that there is more focus than ever before on the top individuals - at a time when the physical and tactical development of the game makes football more collective than ever before.
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