There were large blocks of empty seats at some stadiums at the 2010 World Cup in South Africa and this year's European Championship in Poland and Ukraine. At the Leaders in Football conference on Wednesday, FIFA marketing director Thierry Weil said sponsors would have to name the people using tickets two or three days before matches in Brazil. ''They cannot just say the people will come and then nobody comes,'' Weil said. ''The tickets will only be handed over the day of the game to the people, so you can reallocate tickets to different people, even in the sponsor families.'' That was a major issue at the London Olympics, where there was public outrage when fans couldn't get into venues despite corporate seats initially being empty.
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