Wednesday, July 13, 2011

Playing in a sauna delivers healthy dividends

Last year a market research company asked the young and wealthy of China what they made of certain EPL clubs. The most common adjectives associated with Manchester United were "successful" and "aggressive". Arsenal were "young" and "sexy". Chelsea were characterised as "wealthy" and "superficial" while Liverpool were "honest" and "reliable". No one asked about Manchester City.

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