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Thursday, November 18, 2010
Major League Soccer foolishly ignores the sport's American history
Last Sunday night, with one final smolder for the cameras, David Beckham conveyed his hairstyle off the pitch and out of the MLS playoffs. The L.A. Galaxy's 3-0 loss to F.C. Dallas—a game in which Beckham's slow-wilting sprout of a ponytail was an accurate meter of his side's fortunes—deprives the competition of its most telegenic team. It also sends unheralded Dallas on to face the Colorado Rapids on Sunday in the least obviously glamorous sports final since, oh, the 2010 World Series. Instead of mashing CTRL-V on Beckham and his teammate-turned-World-Cup-hero Landon Donovan, the marketing wing of MLS now faces the task of selling a championship game contested by two teams who don't even fill their own stadiums.
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This is just brutal. Jersey Soda Pop and Jewel of MLS should get byes into the final every year because it'll get the best ratings, everybody knows that. And while we're fixing things Fox should get a vote in the outcomes of MLB playoffs so that the Yankees and Red Sox can play in the World Series every year. Fans watch sports because they love reading about how much money broadcasters are making on advertisement sales, not because they like what happens on the field.
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