Thursday, October 14, 2010

Will La Liga spread the wealth?


Whisper it, in these troubled geopolitical times, but Spain is getting ready to invade China.

The fact that sports economists predict that there is at least $210 million to be gained by the Spanish clubs if they market and sell a properly structured package of television rights to China has been a galvanizing force in the Primera Division.

Spain does not have a coherent sales structure for Primera Division rights in China -- or any other important part of Asia. The problem is that, unlike their major European competitors, Spain's clubs do not sell rights collectively. It's every club for itself, so to speak.

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