Whisper it, in these troubled geopolitical times, but Spain is getting ready to invade China.
The fact that sports economists predict that there is at least $210 million to be gained by the Spanish clubs if they market and sell a properly structured package of television rights to China has been a galvanizing force in the Primera Division.
Spain does not have a coherent sales structure for Primera Division rights in China -- or any other important part of Asia. The problem is that, unlike their major European competitors, Spain's clubs do not sell rights collectively. It's every club for itself, so to speak.
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