Tuesday, June 15, 2010

World Cup 2010: Reality Sets In

The first weekend of the 2010 World Cup has come and gone, with more success than failure. FIFA gleefully reported "record TV audience" for the opening match. The United States Soccer Federation sent a release announcing that Saturday's United States-England tilt in Rustenburg had the highest ratings of any first round match ever. (Amazingly, almost one in five people in Germany viewed the Americans battle the Three Lions.)

But the story is a bit different on the ground in South Africa. While the country's excitement carried the initial 72 hours, the thrill is wearing off and reality is setting in.

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