Wednesday, June 09, 2010

Suited and muted: corporate set stays away from World Cup


They were reviled as the prawn sandwich brigade but, for this World Cup at least, they will have to stay at home and make their own sandwiches and buy their own champagne. Corporate hospitality has slumped at the World Cup in South Africa.

One estimate claims that bookings are down by 46 per cent on the 2006 World Cup in Germany and Fifa has admitted defeat by putting 38,000 corporate tickets on the open market.

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