Wednesday, October 10, 2012

Newcastle United's Wonga sponsorship speaks volumes about football, and Mike Ashley

Classical music radio stations, companies that made radiators and in Portsmouth’s case an actual manufacturer of cuddly toys. Newcastle United’s shirt used to be adorned only by a blue star, representing its most delicious alcoholic export. While alcohol is far from harmless, Newcastle Brown Ale’s star with its silhouette of the city comes from a simpler time. From next season the word Wonga will be plastered across Newcastle’s black and white stripes. It is an ugly word, and an ugly company to be advertising. Launched in 2007 as an online provider of short-term loans provides amounts of up to less than £1,000 for maximum of a month.

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