Eating horse meat, buying Celine Dion albums, considering Sharon Stone to be a great actress: they do things differently in France and sometimes not just to be contrary. Take the sponsorship of sport, for example.In the UK, we are quite happy for a whisky to sponsor a Formula One team, a brewery to back our premier racing event and now "the great American lager" to accompany our most famous football competition.
This could never happen across the Channel.
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